Privacy Policy

Information regarding Mitchell Hyundai's privacy practices:


This document describes Mitchell Hyundai's policy regarding standard information collected in normal web site usage as well as information you provide when you visit our web site. The amount and type of information received depends on how you use our site.

Normal Web Site Usage:

Disclosure of Certain Information to Hyundai Motor America. Mitchell Hyundai is an independent Hyundai franchised dealership. When you use this website, Mitchell Hyundai may provide personal information you enter on this website or otherwise provide to us to Hyundai for Hyundai's marketing and other business purposes. For example, when you indicate that you would like to receive more information about Hyundai and its products, services or offers, personal information such as your name, address, city, state, zip code, email address and telephone number will be provided to Hyundai. In addition, if you buy or lease a Hyundai vehicle from Mitchell Hyundai, we may share information about your vehicle purchase (such as vehicle identification number (VIN), make, model, model year, date of purchase or lease and service history) with Hyundai.

During normal web site usage, we do not collect or store personally identifiable information such as name, mailing address, e-mail address, phone number, or social security number. You can visit Mitchell Hyundai's web site to read product, company, and other information. The only information we collect and store during normal web site usage is the name of your Internet service provider, the web site you last visited, the pages you request, and the date and time of those requests.We collect this information to generate statistics and measure site activity to improve the usefulness of customer visits. This information is shared only within Mitchell Hyundai.

Collection of Personal Information:

At times, particularly when you use one of our on-line services (i.e., new-car buying, used-car buying, Mitchell Hyundai's on-line credit application, etc.) Mitchell Hyundai may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to fill out any one of these forms. If you choose to use one of these on-line services, however, Mitchell Hyundai may require that you provide information, which may include your name, mailing address, e-mail address, social security number or other personally identifying information. When you submit personal information to Mitchell Hyundai, you understand and agree that Mitchell Hyundai may access, store, and utilize your customer profile information. We may share information about your personal information with reputable credit reporting agencies as authorized under federal and state laws, but only as lawfully permitted or required. We collect this information for a variety of reasons, including but not limited to informing you of special offers, and other products and services from Mitchell Hyundai.

While we have not done so at this time, in the future we may contract with other reputable companies in our efforts to offer you additional attractive products and services. If you do not want the information you provide to Mitchell Hyundai to be shared with other companies, please indicate this preference when you provide the information to Mitchell Hyundai in the comments section. Of course, we will honor your request.

Mitchell Hyundai's privacy practices are designed to provide a high level of protection for your personal information and our computer systems.

Interest-Based/Online Behavioral Advertising:

On some pages of our site we may allow third-party advertising partners to set web tracking tools (e.g., cookies and web beacons) to collect anonymous, non-personally identifiable information regarding your activities on those pages (e.g., your IP address, page(s) visited, time of day). We may also share such information we have collected with third-party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering future targeted advertisements to you when you visit other sites within their networks. This practice is commonly referred to as "interest-based advertising" or "online behavioral advertising."

A "cookie" is a small text file or text identifier placed on your computer to assist us in providing customized services. We use cookies to provide you with a convenience feature to save you time and provide a more personalized experience on our site. For example, you may log on once during a visit and will be able to access multiple servers without having to log on again and again. We also use the information for internal research on our user's demographics, interests, and behavior to better understand our visitor's preferences. We may use cookies provided by Google . You have the ability to accept or decline cookies.

You may elect to refuse cookies. Please refer to your browser Help instructions to learn more about cookies and how to manage their use.


Foureyes® Supplemental Privacy Notice

We use the analytics and reporting system, Foureyes®, (the "Tool") provided by our website analytics vendor, Adpearance Holdings, LLC, a Delaware limited liability company ("Adpearance").

When used in this Foureyes® Supplemental Notice ("Foureyes Privacy Notice"), "we," "us," and "our" may refer to us, Mitchell Hyundai and/or Adpearance, as applicable. This Foureyes Privacy Notice may be posted or displayed separately on the site, or may be appended to another privacy notice or policy posted or displayed on the site. To the extent an inconsistency or conflict arises between the terms of this Foureyes Privacy Notice and any other privacy notice or policy posed on the site or to which this Foureyes Privacy Notice is appended, the terms of this Foureyes Privacy Notice will control with respect to the tool. However, this Foureyes Privacy Notice applies only with respect to the Tool, and not any other features of the site.

How the Tool Works. For each visit to the site, the Tool: (1) identifies the traffic source for the visit; and (2) issues a unique visitor ID number and visitor traffic number. As the user navigates the site, the Tool may track and store the pages visited and features used. The Tool also may link information provided through forms featured on the site or during phone calls with a visitor ID number. Using local storage, the Tool may also store data in the user's Internet browser or in a data repository on the user's device for purposes of associating the user with his or her user profile. The Tool operates only on the site and our phone system - it does not track information regarding your use of other sites or activities on other sites.

Information Collected and Usage of Information. Adpearance creates a user profile including the user's visitor ID number and any information the user directly provides through the site or other interactions with the site and/or the company associated with the site (e.g., phone calls and chats). This information may include a user's personal information, such as name, personal phone number, home address, email address, and similar information, whether or not this information is complete or partially entered by the user. We will not ask for or knowingly associate financial information with your user profile. Unless the user provides us personal information, the information associated with the user profile is limited to information automatically collected as a user browses and interacts with the site, such as the user's browser type, available plugins, Internet service provider, Internet protocol ("IP") address and/or mobile device ID, and pages visited, features used, and activities performed on the site. Except as otherwise expressly set forth herein, the information associated with a user profile is used, maintained and disclosed in accordance with the restrictions and permissions in this Foureyes Privacy Notice and such other privacy notices or policies posted on the site (if any) or to which this Foureyes Privacy Notice is appended, including obligations of confidentiality and restrictions on disclosure to third parties.

You expressly acknowledge and agree that the information associated with your user profile may be used to understand and analyze the usage of the site, and for the purposes of marketing products or services to you. In particular, the Tool may automatically generate and send email marketing communications to you (to the extent you have provided your email address as part of your interactions with the site and/or the company associated with the site). The content of those email marketing communications may be based on the pages that you have visited and/or the features you have used on the site. To opt-out of receiving the email marketing communications generated by the Tool, please see the Opt Out instructions below.

The information associated with your user profile will not be used or disclosed to third parties other than for the purpose for which it was collected, without the user's prior consent.

For purposes of clarity, the information collected by the Tool and/or associated with your user profile may be disclosed to the following category of third parties:

(i) OEMs: Adpearance partners with various automotive manufacturers ("OEMs") as a part of their respective certified marketing programs and their affiliates.

(ii) Business Partners: Adpearance is party to certain agreements with third party business partners with whom it conducts business regarding the Tool and/or the information collected by the Tool and/or associated with your user profile.

By using this site, you consent to the collection, use and disclosure of your personal information as described herein. If you do not consent, you may opt-out of the use of the Tool (as set out below).

Blocking and/or Disabling the Tool. The Tool gathers information about the user's computer hardware and software configurations to identify the user each visit and associate the user with their existing user profile. Unlike a "cookie", and except for local storage discussed below, the system does not store a file on the user's computer; therefore, the user information gathered is not deleted when the user clears their cache and/or deletes their cookies. In order to disable the tool, see the Opt Out instructions below.

Opt-Out. The Tool's opt-out functionality is cookie based, so for it to work for you, your browser must allow third party cookies. If you change computers or browsers or delete this cookie, we will no longer know you have opted out, so you will need to opt-out again. To opt out, Click Here.

You may also opt-out of receiving email marketing communications generated by the Tool by sending a request to support@foureyes.io, or by clicking the unsubscribe link on any such email marketing communication you receive. Please note that clicking the unsubscribe link may only result in your no longer receiving marketing communications generated by the Tool; you may still receive other email marketing communications from the company associated with the site.

As noted above, the Tool may also collect and store information (including personal information) locally on your device using mechanisms such as browser web storage and application data caches. Browser web storage enables websites to store data in a browser on a device. When used in "local storage" mode, it enables data to be stored across sessions. Similarly, an application data cache is a data repository on a device. You may stop local storage from being used by modifying your Internet browser settings, but stopping local storage may result in the site having impaired or limited functionality. Furthermore, disabling local storage will not block the Tool from operating; rather, it will only prevent the Tool from collecting and storing information locally on your device. To disable the Tool, see the Opt-Out instructions above. Further, you should refer to the help provided by your Internet browser for the most up-to-date and accurate instructions on disabling local storage.

Do Not Track Signals. IF YOU DO NOT WANT THE TOOL TO GATHER INFORMATION ABOUT YOUR USER PROFILE AND SITE VISIT, NOW AND FOR FUTURE BROWSING SESSIONS. REFRAIN FROM USING THE SITE. WE DO NOT CURRENTLY RESPOND TO DO NOT TRACK (DNT) SIGNALS.

Accessing, Correcting, and Updating Your Personal Information. To review information that is collected using the Tool, contact Adpearance by email at support@foureyes.io or by regular mail addressed to Adpearance Holdings, LLC, 2035 NW Front Ave, Suite 300, Portland, OR, 97209. We keep information associated with your user profile for as long as we think is necessary or advisable, and we reserve the right to retain it to the full extent permitted by law. If required by law, a governmental order, or similar legal process, we will disclose your information.

Children. The site is not directed at children under age 16. We do not knowingly collect personal information from children under age 16, and if we learn that the Tool has collected information of a child under age 16, we will delete the information.

European Union Privacy. If the processing of your information in connection with the Tool is subject to the General Data Protection Regulation 2016/679 ("GDPR"), we have additional obligations and you have additional rights under the GDPR. These rights and obligations are as follows: We will process your personal information using the Tool in order to support our provision of services in connection with your use of the site. The lawful bases for processing your personal information may include:

  • When you have given consent;
  • When processing is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract;
  • When processing is necessary to protect Adpearance's or our legitimate interests or that of a third party, except where such interests are overridden by your interests or fundamental rights;
  • When processing is necessary for compliance with a legal obligation to which we or Adpearance are subject; and
  • When processing is necessary to protect the vital interests of the data subject or of another natural person.

You have many rights with respect to our processing of your personal information. Depending upon the lawful basis of processing, you may have the right to withdraw consent or object to our processing your personal information.

You have the right to be informed about your personal information and how it is being processed, to access, correct and erase personal information, to restrict further processing, to obtain and reuse your data for your own purposes across different services and to object to processing. You also have the right to lodge a complaint with the relevant EU supervisory authority.

If we transfer your personal information to a recipient in a country outside the European Economic Area, we will do so in compliance with applicable laws with respect to such transfer.

Applicable Law. The Tool is operated and controlled from offices in the United States. If you access the site from locations outside the United States, you do so at your own risk and are responsible for compliance with applicable local laws. Your access to the site constitutes your agreement to our storage of your personal information within the United States.

Effective Date and Modifications.This Foureyes Privacy Notice is effective on January 12, 2022. We review this Foureyes Privacy Notice at least annually and may amend it from time to time. Except as otherwise required by applicable law, our only notification will consist of posting a new policy.

Supplemental California Privacy Information. We are required by law to provide California residents with certain additional information about their privacy rights under the California Consumer Privacy Act. This information is available at the following link: Click Here.

We reserve the right to change our Privacy Policy. A revised Privacy Policy will only apply to data collected subsequent to its effective date. Any revisions will be posted at least 10 days prior to its effective date.

CCPA

INFORMATION COLLECTED

We collect the following categories of information from and about you:

  • Contact information, such as name, postal address, email address, and phone number.
  • Information regarding your lease or finance terms and monthly payment amounts, that we may obtain from third-party sources.
  • Information regarding the mileage on your vehicle, which is collected when you bring your vehicle to our dealership's service department, or that we may obtain from third-party sources.
  • Geolocation information.
  • Online identifiers, such as username and IP address.
  • Usage information, such as how you and your device interact with our website (e.g., the pages you visit or the search terms you enter).
  • Other information, such as your car preferences, or information regarding your potential trade-in vehicle, that you provide or that we may obtain from third-party sources.

COOKIES

We, and third parties we allow, use cookies and other similar technologies. Cookies are small text files placed on your device that uniquely identify your device and which a website can transfer to a consumer's hard drive to keep records of his or her visit to a website. We, or third parties, may use session cookies or persistent cookies. Session cookies only last for the specific duration of your visit and are deleted when you close your browser. Persistent cookies remain on your device's hard drive until you delete them or they expire. Different cookies are used to perform different functions, which are explained below:

  • Essential. Some cookies are essential in order to enable you to move around our website and use its features, such as accessing secure areas of our website. Without these cookies, we cannot enable appropriate content based on the type of device you are using.
  • Analytics. We use Google Analytics to measure how you interact with our website and to improve your user experience. To learn more about Google Analytics privacy practices and opt-out mechanisms, please visit the Google Analytics Security and Privacy Principles page at https://support.google.com/analytics/answer/6004245?hl=en. Google also provides a complete privacy policy and instructions on opting-out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
  • Targeted Advertising. We use cookies to compile information on our users interaction with our website. We use this information to serve ads to you off of our website.

There are several ways to manage cookies. You can control the use of cookies at the browser level, by instructing your browser to accept cookies, disable cookies or notify you when receiving a new cookie. Please note that if you reject cookies, you may still use our website, but your ability to use some features or areas of our website may be limited. The Network Advertising Initiative also offers a means to opt-out of a number of advertising cookies. Please visit www.networkadvertising.org to learn more. Note that opting-out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted-out will no longer deliver ads tailored to your preferences and usage patterns.


USE OF INFORMATION COLLECTED

We use the information we collect from you for the following purposes:

  • To provide our Services.
  • To send you marketing communications.
  • To respond to your requests and inquiries.
  • To improve user experiences by making our website easier to use and navigate.
  • For other legitimate business purposes.

SHARING AND DISCLOSURE OF INFORMATION

We may share or disclose your information to the following categories of third parties and for the following reasons:

  • To third-party service providers, agents or independent contractors who help us maintain our Services and provide other administrative services to us.
  • To unaffiliated third parties whose products and/or services we believe might be of interest to you.
  • We may share your personal information in the course of any reorganization process including, but not limited to, mergers, acquisitions, and sales of all or substantially all of our assets.
  • We may disclose your personal information to law enforcement, government agencies, and other related third parties, in order to comply with the law, enforce our policies, or protect our or others' rights, property or safety.

If you would like to see your personal information collected, delete your personal information from our records, opt out of the sale of your personal information or have any questions concerning your personal information please fill out the form on our CCPA page and one of our representatives will reach out to you.